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A dark monolith split down the middle by a slit of blue light, at the edge of a still lake, in a valley of mountains under a violet sky. The scene was drawn in code for KONICT.

Pedro Lucas · founder of KONICT

I build the passage between existing and being chosen.

For businesses that already exist: art-directed websites, AI systems and automation. Every project shows what was built and the real status it is in.

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01 / 06 · Prospec

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Selected work

Every project is a world with its own rules.

Six projects, each shown with its real status: an own product in operation, three website concepts nobody commissioned, an anonymous showroom and a personal project.

Moving preview of Prospec, cut from the project's own screens

01 · System · 2026

Prospec

Own product · in operation

A salesperson that works on its own. And knows when to stop.

Konict's own SDR: it finds the business, reads today's site, qualifies on evidence, writes and follows up, across twelve markets and two languages.

Role
Product, architecture and code
  • Product
  • Applied AI
  • Automation
  • Full-stack

About

I design experiences and build the systems that make them work.

I'm Pedro Lucas, founder of KONICT.

From Prospec to websites and 3D experiments: research, art direction and code in one process. Each project shows what was built and where it stands.

What I never give up

  • The true status

    A concept shows as a concept, a product as a product. A figure only goes in with a source.

  • Research before screens

    Audience, competitors and sector rules, with sources, before the first composition.

  • Verified, not assumed

    Composition, touch and keyboard checked across screen widths before handover.

How I work

  1. 01

    Understand

    I study the business, its website and its social accounts before proposing anything.

    You get A report on what exists today

  2. 02

    Research

    I research the audience, competitors and sector rules, with sources.

    You get Research backed by sources

  3. 03

    Direct

    I compare directions and define identity, composition and interaction before building.

    You get A documented visual direction

  4. 04

    Build

    I build in stages, with a working address from the first handover.

    You get A live link at every stage

  5. 05

    Verify

    I test composition, navigation, touch and keyboard, then refine before handover.

    You get The report of what was checked

The monolith seen from below, close to the water: the two slabs of dark stone rise in perspective and the slit of light runs between them up to the beam in the sky.

Capabilities

What I build, and with what.

Only what is in the projects here. Each area points to its proof.

  • Digital experiences

    Websites with art direction, motion and a finish verified across different screen widths.

    ProofSantiago de PaulaPawfection

  • AI systems

    Agents that research, qualify on evidence and write, with a lock against invented proof.

    ProofProspec

  • Automation

    Routines that run on their own and hand back the wheel: sweeps, follow-ups, reply classification.

    ProofProspec

  • Identity and art direction

    Palette, typography and the document that keeps the brand standing, built from what the business already has.

    ProofSantiago de PaulaRonald Prata Joias

  • 3D and interaction

    Three.js with physics written for the object, and interaction the gesture decides.

    Proof3D BookMaterial showroom

  • Strategy and growth

    Niche, positioning and the path to the sale, in the reader's own language.

    ProofProspecRonald Prata Joias

Tools

None listed to impress: only the ones in the work above.

Design
  • Art direction in code
  • Design systems
  • Typography
  • SVG
Development
  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Framer Motion
  • Three.js
  • GSAP
  • Vite
  • Remotion
AI
  • Google Gemini
  • Task routing
  • Structured output
  • Tiered evidence
Automation
  • Supabase
  • pg_cron
  • IMAP and SMTP
  • Twilio
  • OpenStreetMap
  • Serper
Quality
  • Playwright
  • PageSpeed Insights
  • Automated tests
  • Responsive QA
A person seen from behind, standing on a rock in the middle of a marsh, looks at the beam of light from the slit rising far away behind the mountains, under a violet sky. The scene was drawn in code.

Contact

Let's build what's missing.

Tell me what exists today and what still doesn't reach your customer. I reply in English or Portuguese.

Email
pedrolucasgadelhaferreira@gmail.com
Languages
English · Português